Brand Identity & Application
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Publication Design
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Menu Design
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Brand Identity & Application ✶ Publication Design ✶ Menu Design ✶
Perla’s is a conceptual restaurant in Newark, NJ owned by “Perla Russo,” an Italian-American immigrant. She met many friends from other countries in Newark, so she features some of their home recipes along with traditional Italian dishes.
Vibrantly-patterned spreads showcase the different recipes of Perla’s community. The menus & cookbook provide a brief glance into the many cuisines Perla’s caters to. In the cookbook, there is a nod to United We Dream, an organization that advocates for immigrants’ rights.
Media: Adobe Indesign, Adobe Illustrator
Target Audience: Older Gen-Z through Gen-X (18-55)
View gallery & flip book below
cookbook cover
tabbed menu system
Flipbook of Perla’s Pasta Party